Nissan cutting production of main U.S. models by 30%

Japan automaker to cut outlook on American woes

20241101 Nissan plant in Smyrna

Nissan Motor's automobile manufacturing plant in Smyrna, Tennessee, the U.S. Nissan has been spending $4,000 in incentives for every vehicle sale in the market. © Reuters

AZUSA KAWAKAMI, Nikkei staff writer

NEW YORK -- Nissan Motor appears to be cutting production of its main North American models by around 30% due to lackluster sales, Nikkei has learned, jeopardizing its fiscal 2024 global sales target of 3.65 million vehicles.

Nissan had projected a 99% year-on-year drop in operating profit for the April-June quarter to 995 million yen ($6.52 million) and a 12% fall to 500 billion yen for the full year. The important U.S. market is eroding earnings quickly.

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