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Nissan still haunted by Ghosn's strategy of scale in US market

Japanese automaker in uphill battle to cut discounts and revamp brand image

To improve its brand, Nissan Motor is embarking on a surge of new vehicle roll-outs, which will include the IMs electric autonomous sedan.   © Reuters

TOKYO -- Nissan Motor's aggressive expansion pursued by former chief Carlos Ghosn continues to burden the Japanese automaker, with hefty sales incentives promoted under his leadership resulting in a precipitous drop in North American earnings for the first half.  

The Japanese automaker said Tuesday its North American business generated an operating profit of 36.5 billion yen ($334.7 million) during the six months ended September, down 57% from the year-earlier half. Overall operating profit plummeted by 85% during the same period.

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