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Nissan to launch only electrified cars in key markets in 2030s

Aggressive initiative part of company's aim to achieve carbon neutrality by 2050

Nissan, known for its early embrace of electric vehicles, says it will develop more efficient and cost-competitive versions through battery innovations.   © Reuters

TOKYO -- Nissan Motor is set to make all of its new vehicles launched in key markets electrified by the early 2030s, the Japanese carmaker announced Wednesday, as it seeks to achieve carbon neutrality by 2050 amid increasing pressure from investors and other stakeholders for a strong environmental focus.

The move follows those of other global automakers making aggressive pushes for electrification, recently highlighted by General Motors announcing it would launch 30 electric vehicles by 2025.

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