South Korean tiremakers eye EV market for new growth

Hankook expects a quarter of its original equipment sales to be EV tires

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Hankook Tire & Technology of South Korea expects 25% of its new tire sales this year will be to EV makers. © Getty Images

KIM JAEWON, Nikkei staff writer

SEOUL -- South Korean tiremakers are setting their sights on electric vehicles as demand for original and replacement equipment is expected to grow steadily despite a recent EV market slowdown.

In the original equipment sector, Hankook Tire & Technology, the country's largest tiremaker, expects 25% of its total sales this year to be to EV makers, up from 15% last year. Hankook supplies its iON brand EV tires to global automakers including Porsche, Audi, BMW, Volkswagen, Toyota and BYD.

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