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Suzuki's India woes extend far beyond the pandemic

Automaker's share slips below 50% in key market as competition heats up

A worker sterilizes a car at a Maruti Suzuki dealership before it is delivered.

TOKYO -- It is a market where Suzuki Motor once reigned as the undisputed champion. Forty years ago, nearly every passenger car sold in India was made by the Japanese automaker. Now this share is under 50%, and the competition only looks to increase.

Suzuki still makes half its car sales in the country, and the automaker's stock price has foundered as business in India essentially ground to a halt last month when the company closed all three auto plants. Beyond the immediate hit, however, investors are worried about Suzuki's ability to generate profits.

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