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Tata Motors goes all-out to defend EV lead in India

Broad strategy includes affordable prices, battery factories, charging stations

Tata Motors last week announced a "nominal" $240 price increase for its new Tiago electric hatchback. (Photo by Ryosuke Hanada) 

MUMBAI -- Tata Motors, a trailblazer in India's electric vehicle market, is doing everything it can to ensure it maintains the dominant position as the market grows and more competition emerges.

This includes sticking to a low-price strategy even amid persistent inflation. When the automaker announced on Feb. 10 a small price hike for the new electric version of its Tiago hatchback, it stressed that it had still kept the car accessible for the mass market.

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