ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Automobiles

Tata Motors launches $10,000 EV in India to further its lead

'Disruptive' pricing aimed at frugal drivers

Tata's Tiago EV, an electric version of its popular Tiago hatchback, will have a sticker price starting at $10,370.   © Reuters

NEW DELHI (Reuters) -- Tata Motors launched India's lowest priced electric car at a little over $10,000 on Wednesday as the country's only electric vehicle (EV) maker looks to draw in more buyers.

Tata leads India's EV market, helped by government subsidies and high tariffs on imports.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more