Tesla's attempt to crack Indian market puts focus on tariffs

Musk wants lower price tags to lure more early adopters

20210908N Tesla

A Tesla Model X: Four of the company's models have been approved for sale in India, though the release dates in the country remain unknown. © Reuters

RYOSUKE HANADA, Nikkei staff writer

TOKYO -- As Tesla prepares to debut its electric cars in India, automakers worldwide are watching how New Delhi responds to the company's push for lower tariffs and how that could impact their own strategies in the Indian market.

The world's largest electric vehicle maker had obtained approval to sell four models in India as of the end of August, according to the website of the country's transport authority. Release dates and price tags have not been announced, but speculation suggests the EVs will be available in the country by the end of the year.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.