Tesla shows off Cybertruck to Chinese fans in first Asia tour

With no sales planned for China, rollout aims to drive brand image

20240131N Tesla Cybertruck

Crowds in China have gathered to see Tesla's futuristic Cybertruck. (Photo by Shizuka Tanabe)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- Tesla's Cybertruck has arrived in China, marking the first stop on an Asian road trip for the much-talked-about vehicle despite a lack of plans to hit the market there.

Crowds gathered outside a shopping center in Shenzhen on Tuesday, curious to see the futuristic Cybertruck. Not allowed to open the doors and climb inside, spectators settled for a peek of the interior.

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