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Tesla to open flagship EV store in Bangkok as Thai sales grow

Showroom with service center aims to boost share in new Southeast Asian market

Tesla test drives are already available at a temporary store in Bangkok. (Photo by Kenya Akama)

BANGKOK -- Tesla will open a Thai flagship store as soon as June at a mall in eastern Bangkok, looking to accelerate its fast-growing electric vehicle sales in Thailand and catch up with Chinese rivals like BYD.

The U.S. automaker is renovating the site of a former Toyota Motor showroom, according to local media. In addition to a showroom, the five-floor facility will include a service center, a parts warehouse and fast-charging stations.

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