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Thai EV market heats up as Chinese player enters with low prices

Motor Expo highlights Japanese makers' continued focus on hybrids

The Thailand International Motor Expo 2021 gathers major automakers from all over the world. (Photo by Apornrath Phoonphongphiphat)

BANGKOK -- Thailand's auto market is expected to see a brief refresh in late 2021, with December vehicle sales likely to see a boost after Chinese automaker Great Wall Motor launched a 100% electric vehicle at a competitive price. The pressure on Japanese makers that have so far dominated the entire vehicle market is likely to intensify.

Organizers of the Thailand International Motor Expo 2021, running for 12 days from Wednesday on the outskirts of Bangkok, are expecting 800,000 visitors. While major automakers from all over the world -- including the U.S., Europe, Japan and South Korea -- are gathering, it is the Chinese automakers that are attracting the most attention this year.

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