Thai car production faces tough year despite rising EV bookings

Troubled auto loans and imports from China plague domestic sales

20240410 BKK Motor Show BYD

A new BYD electric vehicle unveiled at the Bangkok Motor Show on March 26. (Photo by Hiroki Endo)

FRANCESCA REGALADO, Nikkei staff writer

BANGKOK -- Thailand's automotive industry is not out of the woods yet despite a strong showing at the country's biggest annual motor show, where a 25% increase in car bookings belied deep discounts offered to clear inventory amid cooling demand. 

Final sales may land at only half of the 53,000 cars booked at the Bangkok International Motor Show, which ended Sunday. The high ratio of non-performing auto loans -- at 12% as of February -- has forced financial institutions to keep a tight leash on new loan approvals. The Federation of Thai Industries projects an auto loan rejection rate of 30% to 50% this year. 

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