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Toyota accelerates 'kaizen' drive under coronavirus pressure

Automaker revs up for post-pandemic recovery

Toyota Motor is accelerating its cost-cutting drive. (Photo courtesy of Toyota)

NAGOYA -- Toyota Motor is using the coronavirus outbreak as a chance to reevaluate and trim excess fat under its signature kaizen efficiency drive, laying the ground for a strong recovery once sales start to rebound from the pandemic-induced slump.

"The automotive industry has an immense impact on the economy," President Akio Toyoda said May 12 when asked why the automaker decided to publish a full-year forecast when all of its Japanese rivals opted not to in light of the coronavirus outbreak.

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