Toyota group member's Cambodian auto plant builds on African success

Toyota Tsusho takes on broad range of operations, from assembly to financing

20240502N Toyota assembly plant

The new plant will handle semi knock-down production of Toyota pickup trucks and SUVs. (Photo by Yuji Nitta)

YUJI NITTA, Nikkei staff writer

PHNOM PENH -- Toyota Tsusho began operations at an auto assembly plant here Thursday, looking to use a successful African strategy to capture demand in the developing Southeast Asian country of Cambodia.

"The start of assembly production marks a new milestone in the more than 30 years of Toyota Tsusho's history in Cambodia," said Ichiro Kashitani, president and CEO of Toyota Tsusho, in a news release on the opening ceremony.

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