Toyota pushes hybrids to defend top spot in Indonesia, largest ASEAN market

Chinese makers challenge Japan's dominance with EVs at Jakarta motor show

20240717 Indonesia International Auto Show Toyota

A hybrid Toyota Prius is displayed at the Gaikindo Indonesia International Auto Show in suburban Jakarta on July 17. (Photo by Nana Shibata)

NANA SHIBATA and ISMI DAMAYANTI, Nikkei staff writers

JAKARTA -- Japanese automakers are trying to keep their presence felt in Indonesia with their latest hybrid electric vehicles at a time when a growing number of Chinese EV brands are also homing in on Southeast Asia's largest auto market.

Toyota Motor showcased its latest Prius hybrids on Wednesday ahead of the public opening of the Gaikindo Indonesia International Auto Show, organized by the Association of Indonesian Automotive Industries, known as Gaikindo. The event, with 35 automakers participating, will kick off for the public on Thursday in a suburb of Jakarta and run through July 28.

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