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Automobiles

Toyota's first mass-produced EV to skip Japanese market

New model will be subscription-only in automaker's home country

The bZ4X sport utility vehicle is Toyota Motor's first all-electric mass-market model. (Photo by Koji Uema)

TOKYO -- Toyota Motor's first all-electric mass-market model will not be sold to consumers in Japan when it rolls out later this year as the automaker focuses on bigger markets with more established demand for electrics.

The bZ4X sport utility vehicle, the first model to come out under the new electrics strategy outlined by the automaker in December, will be offered to consumers through the Kinto subscription service from May or June at the earliest. 

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