Toyota's next president: Who is Koji Sato?

Veteran engineer faces new rivals, supply chain challenges in shift to EVs

20230127 Toyota Sato

As the new president of Japan's largest automaker and most valuable company, Koji Sato has been tasked to "full-model-change" Toyota Motor from a carmaker into a "mobility company." (Source photos by Makoto Okada and Reuters) 

SAYUMI TAKE, Nikkei staff writer

TOKYO -- Wary eyes are on the 53-year-old incoming chief of Toyota Motor introduced on Thursday, as the longtime engineer must now navigate the company through a rough and rapid race against new opponents and manufacturing headwinds in the car industry.

Two weeks before the surprise announcement yesterday, Koji Sato had appeared at a motor show near Tokyo, chuckling and exchanging joking remarks on stage with current president and CEO Akio Toyoda, who introduced him as an owner and passionate lover of the AE86, a rare Toyota sports car from the 1980s that has attracted many fans.

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