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Toyota steps up electric vehicle push with plans for 15 new models

Automaker looks beyond hybrids as Honda reveals own EV roadmap for China

Toyota's chief technology officer Masahiko Maeda discusses the automaker's EV platform in a video shown at the Shanghai auto show on April 19. (Photo by Takashi Kawakami) 

TOKYO -- Toyota Motor is set to introduce 15 electric vehicle models by 2025 as the world's biggest automaker looks to capture a slice of the fast-growing EV market.

The Japanese automaker is known for kick-starting the market for hybrid vehicles, which combine an engine with an electric motor, but has been less aggressive than its U.S. and European rivals in developing fully electric models. Its latest move is the first indication that Toyota intends to catch up and develop a full lineup of eco-friendly vehicles.

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