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Toyota to launch EV tailored to emerging markets around 2023

Automaker seeks to maintain presence in Thai market that is moving toward electrics

Toyota Motor President Akio Toyoda unveils new truck prototypes, including one electric model, at an event in Bangkok on Dec. 14. (Photo courtesy of Toyota)

BANGKOK -- Toyota Motor will add an electric vehicle for the first time to its lineup of strategic models geared toward emerging economies as early as next year in Thailand, where the automaker is defending its traditional stronghold from Chinese and South Korean rivals.

The step is part of the Japanese company's multipronged approach to decarbonization.

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