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Under-$5,000 Chinese EV seeks route into Japan's minicar kingdom

Hong Guang MiniEV market study finds potential demand among caregivers, small businesses

The Hong Guang MiniEV has been the top-selling electric vehicle in China by volume for 25 straight months.   © Reuters

TOKYO -- The Chinese maker of the Hong Guang MiniEV, one of the world's most affordable electric vehicles, is looking for a niche in the Japanese market ahead of a possible rollout here next year.

Billed as an "alternative to walking," the four-seater went on sale in July 2020 and was the top-selling EV brand in China for 25 months straight through September.

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