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With F1 return, Honda plays for carbon-neutral tech and U.S. fans

Japanese automaker trails behind Tesla in brand power race

The Formula One Miami Grand Prix held on May 7. The sport is gaining fans in the U.S., thanks in part to the Netflix show "Formula 1: Drive to Survive."   © Reuters

TOKYO -- Honda Motor has done a U-turn on Formula One racing with a return to the circuit, hoping to ride the sport's adoption of green fuels and electrification while maintaining its own U.S. brand appeal.

In what will be its fifth stint on the circuit, the Japanese automaker said Wednesday that it will start supplying power units to the Aston Martin Aramco Cognizant F1 Team in 2026, just four years after its last appearance. 

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