With Trump tariffs in place, Toyota and Honda hold U.S. prices steady

Parts makers with less financial leeway face bigger risk from 25% auto levy

20250403N cars Yokohama port

The U.S. was Japan's largest market for auto exports in 2024, accounting for roughly 30% of the total. © Kyodo

RYOSUKE HANADA

TOKYO -- Toyota and Honda will leave sticker prices unchanged for now after the Trump administration slapped a 25% tariff on all imported vehicles, in an effort to avoid turmoil in a major market.

Some in the industry worry that the new tariff, which went into effect Thursday, will lead to a drop in vehicle and auto parts manufacturing in Japan. The Japanese Automobile Manufacturers Association (JAMA) is pressing both the government and Japan's ruling coalition for support.

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