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Business

Baidu Japan will diagnose whether your website is China-friendly

Service tells clients to drop Facebook for WeChat to avoid 'Great Firewall'

The Japanese unit of Chinese internet search company Baidu has launched a service to help companies and local governments reach potential customers in China more easily.   © Reuters

TOKYO -- Imagine you are in charge of e-commerce at a Japanese company. You know that Chinese shoppers are visiting Japan in droves and you are eager to grab a piece of their wallets.

So you create a slick Chinese-language website to promote your product or service, embed it with the usual Google Maps and YouTube links, wait for the cash to start rolling in and -- very little happens.

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