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Baidu buys Japanese online ad startup

TOKYO -- China's Baidu announced Monday that it has bought out popIn, an online ad startup that began life at the University of Tokyo.

     Baidu, the world's No. 2 search engine behind Google, hopes to make ads that are not skipped easily using original popIn technology. The startup's technology measures how long ads are viewed. It could help Baidu better compete against Google in the global online ad market.     

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