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Bandai Namco to bow out of overseas anime streaming

Cool Japan fails to attract paid subscribers as US rivals dominate content wars

Though many Japanese cultural exports are struggling to make headway overseas, anime remains as popular as ever.   © Reuters

TOKYO -- Bandai Namco Holdings will soon shut down an online anime distribution service aimed at foreign audiences after struggling to secure content in the face of competition from more-established American peers.

The Japanese toy and entertainment company plans to close the Daisuki streaming website and mobile application operated by subsidiary Anime Consortium Japan in October. Fans in 191 countries and regions watch such popular shows as "Dragon Ball Super" and "Mobile Suit Gundam: Iron-Blooded Orphans" subtitled or dubbed in English.

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