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Bathroom bling: Toto bidet toilets become status symbol for Thais

Now the Japanese company wants to attract the masses

Toto's toilet showroom in Bangkok

BANGKOK -- Forget fancy cars and high-end smartphones: The latest symbol of affluence in Thailand is the bidet toilet, like the ones produced by Japan's Toto. Now, the creator of the Washlet is trying to convince consumers its products are not just posh but practical, too.

Toilets equipped with water-spraying nozzles are cropping up in Bangkok's upscale hotels, shopping malls and restaurants. "The Washlet is becoming an iconic luxury item in Thailand," said Hiroyuki Suzuki, the president of Toto Thailand.

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