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Beverage groups look beyond beer in thirsty Southeast Asia

Suntory, local players vie to broaden bibbers' horizons

Japan's Suntory Holdings is looking to grow sales of highballs in Singapore and other areas of Southeast Asia.

Suntory Holdings is trying to position highballs as the next big alcoholic beverage in Southeast Asia after beer, but the Japanese drinks group faces local competition hoping to do the same with their products.

Finding the right mix

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