
Suntory Holdings is trying to position highballs as the next big alcoholic beverage in Southeast Asia after beer, but the Japanese drinks group faces local competition hoping to do the same with their products.
Finding the right mix
Suntory, local players vie to broaden bibbers' horizons
Suntory Holdings is trying to position highballs as the next big alcoholic beverage in Southeast Asia after beer, but the Japanese drinks group faces local competition hoping to do the same with their products.
Finding the right mix
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