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Bic Camera and the new face of Akihabara

A neighborhood known for maid cafes tries to attract female shoppers

Women ponder cosmetics purchases at Bic Camera Akiba, in Tokyo's Akihabara, on June 22.

TOKYO -- Bic Camera, a leading discount consumer electronics retailer, has added a new face to Tokyo's Akihabara -- a neighborhood that used to be known for its array of electronics emporiums but now seems to have multiple personalities. There are maid cafes and other subculture hangouts as well as stores that cater to Chinese and other foreign tourists with big fat wallets.

Now there is a shopping tower designed principally for women.

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