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Bic Camera heading to Akihabara for tourists' yen

Lineup of cosmetics, medicines caters to thriftier shoppers

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Bic Camera will make its debut in Akihabara, Tokyo's tech mecca.   © Reuters

TOKYO -- Bic Camera will open its first location in Tokyo's vibrant Akihabara shopping district as soon as June with a product lineup tailor-made for foreign tourists, widening a strategy that has begun paying dividends elsewhere.

"We're making inbound sales" -- revenue from foreign tourists -- "a key source of earnings," said corporate planning chief Toru Abe of the Japanese electronics retailer's foray into Akihabara, a mecca for electronics enthusiasts worldwide. The district is one of the most popular destinations in Japan among visitors from overseas.

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