ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Customers enjoy craft brews at World of Beer Shanghai. (Photo by Mark Andrews)

Big brewers thirsty for China craft beer business

Global giants could move to corner market for premium beverages

MARK ANDREWS, Contributing writer | China

SHANGHAI -- It is a Tuesday night, yet World of Beer on Shanghai's Fumin Road is packed with a mixed crowd of expatriates and locals. The bar is stocked with craft beers from around the world, and manager Jacques Zhu is busy making recommendations -- he has 41 different beers on tap, and around 300 in bottles. Meanwhile, a Filipino band belts out classic rock songs.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more