ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Biotechnology

Sony vies with Facebook, HTC for virtual reality supremacy

An event participant tries out the Vive in Tokyo.

TOKYO -- The virtual reality era has arrived, and three major players -- Sony, Facebook and Taiwanese smartphone maker HTC -- are setting out to enchant consumers with one-of-a-kind experiences.

HTC launched sales of its Vive headset in Japan Thursday. By working with PC retailer Dospara and others, the product has now been made available at 36 stores across Japan. HTC's Raymond Pao expressed enthusiasm, saying the company sees a major business opportunity.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more