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Sony vies with Facebook, HTC for virtual reality supremacy

An event participant tries out the Vive in Tokyo.

TOKYO -- The virtual reality era has arrived, and three major players -- Sony, Facebook and Taiwanese smartphone maker HTC -- are setting out to enchant consumers with one-of-a-kind experiences.

HTC launched sales of its Vive headset in Japan Thursday. By working with PC retailer Dospara and others, the product has now been made available at 36 stores across Japan. HTC's Raymond Pao expressed enthusiasm, saying the company sees a major business opportunity.

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