Brand value eludes Chinese companies

Only two Chinese companies in top 100 global rankings

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Pedestrians walk past a store of Huawei in Chongqing, China, on Sept. 27.

YU NAKAMURA, Nikkei staff writer

GUANGZHOU -- China may have become the world's second-largest economy, but in terms of brand value, Chinese companies still have a long way to go.

U.S. consultancy Interbrand released its 2016 Best Global Brands report in October. The rankings are based on factors such as impact on consumer purchasing behavior as well as the companies' financial standing.

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