ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Brand value eludes Chinese companies

Only two Chinese companies in top 100 global rankings

GUANGZHOU -- China may have become the world's second-largest economy, but in terms of brand value, Chinese companies still have a long way to go.

U.S. consultancy Interbrand released its 2016 Best Global Brands report in October. The rankings are based on factors such as impact on consumer purchasing behavior as well as the companies' financial standing.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more