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Brother of SoftBank's Son backing Indian agriculture startups

New venture will capitalize on rising food demand

MUMBAI -- Taizo Son, an entrepreneur and youngest brother of SoftBank Group founder Masayoshi Son, plans to support Indian startups that specialize in food and agriculture, eyeing the country's soaring food demand.

Mistletoe, a Japanese startup support business led by Taizo, established a joint venture with accelerator GSF India and Infobridge Marketing and Promotions, a Tokyo-based consulting company that specializes in the Indian market.

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