TOKYO -- Plus One Marketing, the developer of Freetel low-cost smartphones, will expand its presence in Central and South America via a tie-up with leading Mexican carrier America Movil.
The Japanese startup will develop smartphones to be sold at the equivalent of less than 4,000 yen ($39) -- on a par with prices offered by local manufacturers and Chinese rivals -- by keeping the specs low-end and limiting the performance of processors and other parts. The affordable handsets will still come with such basic features as a camera and Google's operating system.
