ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business Insight

China's Shein has taken the womenswear world by storm. Now what?

Speed, innovative marketing and smart technology not enough to scare Amazon.com

If headlines are anything to go by, the Chinese startup generating the most excitement these days isn't in ride hailing or addictive short videos but rather the venerable trade of selling women's clothes.

As with Didi Chuxing and TikTok parent ByteDance, Shein is drawing attention in part as an initial public offering candidate among investors searching for the next big thing.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more