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Business Insight

China's Shein has taken the womenswear world by storm. Now what?

Speed, innovative marketing and smart technology not enough to scare

If headlines are anything to go by, the Chinese startup generating the most excitement these days isn't in ride hailing or addictive short videos but rather the venerable trade of selling women's clothes.

As with Didi Chuxing and TikTok parent ByteDance, Shein is drawing attention in part as an initial public offering candidate among investors searching for the next big thing.

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