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Business Insight

Young Asian investors want to have fun handling their finances

Traditional institutions must reckon with gamified cryptocurrency services

DeFi platforms like SushiSwap are bringing the worlds of gaming and finance together. (Source images from SushiSwap website)

Asia is the largest market globally for gaming -- and for cryptocurrencies.

Decentralized finance, or "DeFi," platforms have brought these two worlds together by turning cold, boring financial activities into fun, communal adventures which resemble the gaming experiences that young Asian investors are familiar with.

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