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Coupang founder and CEO Bom Suk Kim, third left, rings the NYSE opening bell before his company's IPO on Thursday.   © New York Stock Exchange/AP
Business Spotlight

After Coupang soars in US IPO, can it deliver for the long term?

SoftBank-backed e-commerce giant faces profitability and labor questions

KIM JAEWON, Nikkei staff writer | South Korea

SEOUL -- Bom Suk Kim is still not mentioned in the same breath as Jack Ma as an Asian business hero, but his company -- South Korea's Coupang -- has made one of the splashiest public debuts on the U.S. stock market since Ma's Alibaba Group Holding wowed investors in 2014.

On Thursday Coupang, the e-commerce company that over a decade has carved out a massive slice of South Korean retail, arrived on the New York Stock Exchange via a $4.6 billion initial public offering.

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