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Walmart's Flipkart controlled 48% of the Indian online retail market last year, while Amazon had 26%. (Source photos by Reuters) 
Business Spotlight

Amazon falls behind Walmart in battle for India's online shoppers

Controversial $16 billion Flipkart deal gives Walmart an e-commerce edge

SAYAN CHAKRABORTY, Nikkei staff writer | India

BENGALURU -- Walmart is beating Amazon in the battle for online consumers in India, a rare e-commerce win for a U.S. retailer known for selling low-cost goods in bare-bones stores.

Walmart struck the most expensive e-commerce deal in history to break into the Indian market in 2018, paying $16 billion for a 77% stake in Flipkart, an online retailer founded by former Amazon employees in the world's most populous country.

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