TikTok, the international version of ByteDance's short video app, has, like telecom hardware maker Huawei, raised concerns internationally. But its "soft power" potential makes it unique. (Illustration by Nakako Shiotsuki)

Asia's divide over TikTok: troubled in Tokyo, chilled in Manila

Reactions to security fears after US crackdown on app reflect relations with China

RURIKA IMAHASHI, GRACE LI and DYLAN LOH, Nikkei staff writers

September 11, 2020 07:38 JST

TOKYO/HONG KONG/SINGAPORE -- For Saitama Prefecture, north of Tokyo, TikTok seemed a game-changer that could finally put it on the map.

The prefecture best known as a bedroom community for Tokyo commuters has long struggled to grab a piece of the spotlight from its giant, cosmopolitan neighbor. To improve its image with young people, local officials opened up a TikTok account and had famous people who were born in the prefecture sing its praises. The public relations push was a success, with many people checking out more than 20 videos from Saitama-loving celebs.