HONG KONG -- Bilibili, an online streaming site best known as "China's Youtube," charges 168 yuan ($26) for an annual subscription to its premium content. For Cindy Sun -- who spent almost a quarter of last year watching videos on Bilibili -- that is a small price to pay.
In a country where people do not have direct access to Netflix, Hulu and Disney, and the so-called Great Firewall blocks many foreign websites, Bilibili was how the 28-year-old English teacher got her fill of content, from old detective movies to cartoons and video game livestreaming.