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Business Spotlight

Bilibili fights for China's online audience with $2.6bn listing

Video streaming hub created for cartoon fans goes more mainstream

NIKKI SUN, Nikkei staff writer | China

HONG KONG -- Bilibili, an online streaming site best known as "China's Youtube," charges 168 yuan ($26) for an annual subscription to its premium content. For Cindy Sun -- who spent almost a quarter of last year watching videos on Bilibili -- that is a small price to pay.

In a country where people do not have direct access to Netflix, Hulu and Disney, and the so-called Great Firewall blocks many foreign websites, Bilibili was how the 28-year-old English teacher got her fill of content, from old detective movies to cartoons and video game livestreaming.

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