ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business Spotlight

China's auto brands fail to shine in race with foreign rivals

Electric vehicles could shift consumer opinions as top leaders call for tech independence

KENJI KAWASE, Nikkei Asia chief business news correspondent | China

HONG KONG -- China's domestic automakers have a loyalty problem.

While the country's monthly auto sales have recovered to pre-pandemic levels and recorded double-digit year-on-year growth in October, Chinese consumers' preference for foreign brands over local ones is growing. The bestselling sedan models for September were all made by foreign auto companies, including Toyota, Nissan and Honda from Japan, Germany's Volkswagen and General Motors of the U.S.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more