SHANGHAI -- The Parisian district known as the 8th arrondissement is famous for the showcase luxury stores of the Avenue des Champs-Elysees.
China's Miniso Group is hardly in their league. Yet last month, fresh on the heels of its successful $608 million initial public offering in New York, the first French outlet for Miniso's signature mix of cheap but trendy household goods opened just outside the district, between the flagship department stores Printemps Haussmann and Galeries Lafayette, under a franchise deal with Jonathan Siboni, head of a local luxury retail consultancy.
