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Chung Euisun, pictured here speaking at CES 2022 in Las Vegas, is leading Hyundai Motor Group with a distinctly new style.   © Reuters
Business Spotlight

Hyundai's Chung Euisun drives new era at South Korean automaker

Dynasty scion pushes electric and hydrogen vehicles, more inclusion and openness

KIM JAEWON, Nikkei staff writer | South Korea

SEOUL -- An unusual guest visited Hyundai Motor Group's headquarters in southern Seoul in June. Oh Eun-young, South Korea's most famous psychiatrist and a TV celebrity, was invited by the automaker to speak with its employees at a company talk event. At the end, Executive Chair Chung Euisun posed a question.

"How can we improve communications in the workplace, where relations are sometimes equal and sometimes hierarchical?" Chung asked. Oh advised the tycoon to take a gentle approach. "You should speak softly when you oppose others' opinions. And it matters to not cross the line."

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