Maruti Suzuki sells high-end vehicles through its newly established Nexa sales channels, where staff offer customers refreshments in semi-private booths to enhance the shopping experience. (Photo by Sayumi Take)

India's Maruti Suzuki looks beyond EVs for green growth

Automaker says electric-only is not the right strategy for the massive developing market

SAYUMI TAKE, Nikkei staff writer

October 13, 2023 06:00 JST

TOKYO -- Maruti Suzuki is hedging its bets when it comes to introducing electric vehicles in India, even as the EV wave gains momentum in other Asian markets.

In addition to introducing its half a dozen EV models in the coming years, Maruti Suzuki, the Indian subsidiary of Japanese automaker Suzuki Motor, says it will explore hybrids and cars running on alternative fuels such as hydrogen, compressed natural gas and "flex fuel" made of a mix of gasoline and ethanol.