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Quick commerce startups such as Swiggy, Blinkit, Dunzo and Zepto promise rapid deliveries of everything from chocolate to diapers. (Source photos by Getty Images and Reuters)
Business Spotlight

India's ultrafast delivery apps race to grab market share

Promise of 'instant gratification' shakes up the retail landscape

SAYAN CHAKRABORTY, Nikkei staff writer | India

BENGALURU -- It's around 4.45 p.m. on a balmy Friday afternoon in Bengaluru and I'm sat at home glancing at the clock on my bookshelf in nervous expectation. The seconds tick by.

Moments later, the chiming of my phone breaks the silence. It's a notification from one of India's myriad "quick commerce" delivery startups telling me a worker has arrived with my package. I check the clock. My chocolate rolls and lychee juice landed in under 20 minutes.

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