ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
A worker polishes a toilet bowl at a Toto factory in Kitakyushu. (Photo by Ken Kobayashi)
Business Spotlight

Toilet maker Toto looks to become a global fixture

Bidet purveyor's mix of craft and technology has been slow to catch on outside Japan

JOHN GAPPER, Editor-at-large, Nikkei Asian Review, and RURIKA IMAHASHI, Nikkei staff writer | Japan

KITAKYUSHU, Japan -- On the humid casting floor of Toto's sanitary ware factory in Kitakyushu, two workers in blue short-sleeved shirts and gray caps carefully use fingers and thumbs to smooth out the lines and bumps in a ceramic clay bowl that has emerged from its mold. An object that will soon turn into a sophisticated piece of electronic consumer hardware is starting to be formed in a traditional manner.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more