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Business deals

Amazon looks to Future to tap India's new love of offline shopping

E-tailer eyes stake in giant bricks-and-mortar chain to take on Walmart

An apparel store in a mall in Mumbai. Amazon aims to strengthen its presence in India's offline shopping market through an investment in Future Retail.
An apparel store in a mall in Mumbai. Amazon aims to strengthen its presence in India's offline shopping market through an investment in Future Retail.   © Reuters

MUMBAI -- When Walmart bought 77% of Indian online store Flipkart this year, the U.S. bricks-and-mortar retailer intended to get the jump on Amazon in one of the world's biggest markets by tapping into its enormous potential for e-commerce.

Now Amazon looks to be doing the opposite in a bid to take advantage of the country's growing love for offline shopping.

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