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Business deals

Asahi makes biggest splash yet in premium beer market

Japanese brewer pours another $11bn into high-end strategy via Carlton deal

Asahi's Super Dry beer enjoys strong sales along with other premium brands in the Japanese brewer's portfolio.   © Reuters
TAKERU GOTO, Nikkei staff writer | Japan

TOKYO -- The agreement by Asahi Group Holdings to purchase Anheuser-Busch InBev's key Australian operation punctuates the Japanese brewer's strategy of capturing the promising premium beer market.

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