ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business deals

Asahi makes biggest splash yet in premium beer market

Japanese brewer pours another $11bn into high-end strategy via Carlton deal

Asahi's Super Dry beer enjoys strong sales along with other premium brands in the Japanese brewer's portfolio.   © Reuters

TOKYO -- The agreement by Asahi Group Holdings to purchase Anheuser-Busch InBev's key Australian operation punctuates the Japanese brewer's strategy of capturing the promising premium beer market.

The buyout of Carlton & United Breweries announced Friday represents a marriage between the biggest brewers in Japan and Australia. The deal, valued at 16 billion Australian dollars ($11.3 billion), is also the largest outbound purchase by a Japanese beermaker to date.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more