Bain to acquire Japan's top used-motorcycle dealer Red Baron

U.S. investment firm to back digital transition and aim for eventual listing

20240923N Red Baron

Bain plans to eventually list Japanese motorcycle dealer Red Baron on the stock market. (Photo by Nikkei)

Nikkei staff writers

TOKYO -- U.S.-based Bain Capital will acquire Red Baron, Japan's leading dealer of secondhand motorcycles, in a purchase estimated to be worth nearly 100 billion yen ($694 million), Nikkei learned Monday.

A formal announcement is expected soon. Bain will acquire a majority stake in Red Baron from its founding family and other investors. The family will maintain some ownership of the company, while its current leadership team is expected to stay on.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.