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Business deals

China's top beauty app developer backs Hong Kong e-commerce start-up

Meitu expands in online shopping to boost revenues

Beauty app developer Meitu has not made a profit yet, but is seeking to boost its top line by expanding further into e-commerce. (Photo by Kenji Kawase)

HONG KONG -- China's beauty-enhancing app developer and smartphone maker Meitu is looking to boost revenues by expanding further into e-commerce, leading a $5 million funding round in Goxip, a Hong Kong-based online shopping platform.

Juliette Gimenez, CEO and co-founder at Goxip, said on Friday that the Chinese photo-editing applications maker was the biggest contributor to its series A funding round, making it the first e-commerce company in which Xiamen-based Meitu has invested.

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